In PRANA 2.0 electric bikes, the Grand model can travel up to 150 km on a single charge, while the Elite model can go up to 250 km.
The electric vehicle revolution is picking up speed in the country, especially with more people wanting electric motorcycles. Seeing this trend, SRIVARU Motors, a well-known vehicle maker in Tamil Nadu, has recently introduced two new high-end electric bikes. This marks another milestone for the town. The new models are the upgraded Prana 2.0 and the brand-new Prana Elite, both offering exciting features.
This company, operating from its main office in Koyamattur, has entered the market with the ambition to sell over 10,000 electric bikes in the upcoming year. To meet customer demand, the company has released its flagship product, the Prana 2.0 Grand, priced attractively at Rs. 2,55,150 (ex-showroom) in Chennai, and the Prana 2.0 Elite model at Rs. 3,20,250 (ex-showroom).
The Prana electric bike series is designed with various travelers in mind. The Prana 2.0 Grand model can take you around 150 kilometers on a full charge, and the Prana 2.0 Elite version can go up to 250 kilometers on one charge. Electric bikes, especially in Tamil Nadu, are gaining more and more popularity. The company expects that customers in the state will prefer our products due to the high demand for electric vehicles.
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After two years of continuous testing and development, our company is proud to release the Prana 2.0 electric bicycle today. Manufactured at our production facility in Sulur, Coimbatore, this vehicle is known for its excellent build quality and has the capacity to produce approximately 2,000 units per month, as stated by the company.
Mohanraj Ramaswamy, the CEO of SRIVARU Motors, pointed out the significant contribution of Tamil Nadu to India’s electric vehicle (EV) market, making up more than 40% of the demand. He mentioned that India’s motorcycle market was worth $25.6 billion in 2023 and is projected to increase to $36.1 billion by 2027. Additionally, he highlighted that electric motorcycles are anticipated to expand their market share from 3% to 50% by 2030.
After successfully selling around ten thousand electric bicycles in India, our company has now decided to enter the Asian market. Initially, Malaysia and Singapore were chosen, and our company has gained excellent customer service.
The company aims to establish fewer than 100 branches in its initial phase of expansion. It plans to operate these branches using its own funds and through franchising to others. The company is expected to achieve this goal in the next two years. Initially, the main focus of the company to reach customers in major cities.
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